Gitex 2021: fiction that is turned into reality


The Gulf Information Technology Exhibition in Dubai is a vast exhibition space attended by thousands of companies and their representatives from all over the world.

Last year the travel restriction did not allow us to meet our clients and we had to move all meeting to the virtual space. This year, after lockdowns and curfews were lifted, we were glad to meet our clients and partners again face-to-face or better said mask-to-mask.

The atmosphere of the show sometimes resembled a fantastic movie and was more like a virtual space. It is very easy to lose a real sense when you constantly have to deal with robots, cobots, next-generation cars or holograms. The space was permeated with topics such as cybersecurity, coding, artificial intelligence, and data economics.

The Premium-Line team presented the solutions, the most popular and demanded components for building structured cabling systems. Most importantly, we held a number of meetings with partners, discussed the most pressing issues of work in modern, specific conditions. The key point that we drew from tête-à-tête communication is adaptability. Today, in an unstable environment, the most pressing aspect is to be flexible. And this applies to prices, logistics, and complete solutions. We must be ready for change at any time. To do this, it is necessary to think over several options as the situation develops at the same time which maybe challenging.

Below is the short video from the event.

We hope that the situation will become more stable and we will be able to meet at other events. One way or another, we are proactive to changes. Maximum flexibility and adaptability are the challenge and we are equal to the task.